Social Media Job in Geneva at Red Cross


The federation of Red Cross in Geneva is hiring!

A Social Media Manager !

The Federation’s mission is to improve the lives of vulnerable people by mobilizing the power of humanity.



Vacancy No: 2009-26-gva

Date: 7 December 2009 Deadline for application: 3 January 2010
(26 day(s) until closing deadline)

Currently accepting applications
Place of assignment: Geneva
Organization unit: Communications Department

Duration of contract: 2 years with possible extension


Purpose of position:

The International Federation of Red Cross and Red Crescent Societies (IFRC) views humanitarian diplomacy as an important element in supporting the collective efforts of its membership and of its Secretariat to meet the needs of vulnerable people and to address the major humanitarian challenges confronting the world today.

The International Federation Secretariat (Geneva and Zones) coordinates and supports the collective efforts of the International Federation membership. The Humanitarian Diplomacy Division (herein „the Division“) was created in recognition of the unique opportunities offered by more focused and forceful humanitarian diplomacy. The Division will work in new ways alongside Zone offices, to ensure the Secretariat’s support to the programs, strategies and resource bases of National Societies, and to help them reach the ambitions of Strategy 2020. The Division is made up of three departments, including the Humanitarian Affairs and Partnerships Department, the Resource Mobilisation and Government Relations Department, and the Communications Department.

The Communications Department will steer public communications in support of Federation priorities and to position the organisation. The Department will also help engage National Society leaders and key stakeholders to integrate these priorities and to support the strategic initiatives of the organisation. The Communications Department will also enhance the capacity of its member National Societies, to conduct their own communications work. The Communications Department is also responsible for managing external and internal websites and publications.

The Online and Social Media officer will assist the IFRC to better utilize online media and social networks and tools in order to increase worldwide engagement with the organization’s humanitarian messages. He/she will increase the reputation and positioning of the IFRC in online communities and help to grow the overall traffic and number of recurring visitors on the IFRC’s web properties and social media profiles. The online and social media officer will also contribute to the online communication strategy and and promote his/her work as a key pillar of global communications for the Federation as a whole.
Description of Duties:

Contribute to the development of and day to day responsibility for the implementation of an online and social media strategy that identifies new opportunities, streamlines and builds on current initiatives and brings coherence to the overall media strategy.
Develop specific online media strategies to support and develop effective advocacy campaigns, ensuring coherence and complementarity with media strategies for operational and thematic issues and events.
Responsible for mapping and media relations with relevant online and social media sites and organizations.
Develop and lead the IFRC’s online reputation monitoring initiatives.
Evaluate the effectiveness of the existing social media activities of the International Federation’s Secretariat.
Create tools for National Societies that will assist them in developing and executing their own social media activities.
Research, write, commission, edit content for the IFRC’s web properties.
Publish content using web publishing tools, ensuring content is appropriate to the target audience.
Prepare press releases and other media and public relations tools and products for areas of responsibility and as needed.
Represent the Federation when necessary through presentations and conferences.
Duties applicable to all staff:

•Actively work towards the achievement of the Secretariat’s goals.
•Abide by and work in accordance with the Red Cross Red Crescent principles.
•Perform any other work related duties and responsibilities that may be assigned by the line manager.

Required Qualifications

University degree in communications / journalism / new media / public relations.

Strong online communications skills.
In-depth knowledge of social media networks, social media tools and online communities.
Knowledge of HTML and understanding of web publishing processes.
Good knowledge of WordPress would be an asset.
Knowledge of multimedia production software such as Photoshop.


At least 5 years of experience in web communications.
Experience as a contributor using social media technologies.
Experience in planning and executing online campaigns would be an asset.
Experience in using content management systems (CMS) would be an asset.


Excellent written English skills.
Good working knowledge of either French, Spanish or Arabic would be an asset.

National Society Relations


Applicants may be requested to complete written exercises and/or be interviewed


This post is funded by the core budget and is classified at Officer level. The length of the assignment is two years.