Dear “Spirofrogger“,

on Saturday we wrote about the largest European Media Conglomerate Bertelsmann that just started their “cost cutting” plans without ( or little ) staff cuts! – Congrats. See Blog on Bertelsmann here

Their plan is to reduce costs by 900 Million Euros by Year End. Their q1 and q2 revenues was down from 7.7 billion to 7.2 billion mainly due to the economic crisis!

But there are good News from Media and Newspapers as we just noticed on Techcrunch. In the Italian market the local media players are still on top of Google News according to compete/comscore – data analysed by Techcrunch!

” According to comScore, the Italian audience of Google News is smaller than at least two of the largest Italian newspaper sites, La Republicca and Corriere Della Sera.
In July, Google News had 2.4 million Italian readers versus 3.8 million for both of those Italian newspaper sites.”

So “old media” is on its learning curve as we also noticed with the Relaunch of FTD.de which is very cool – IMHO

The started 4 collumns for their readers – the quickie- the old school ( traditional ) – the I wanna know everything and the picture reader !

Very nice set up!

Good luck FTD and all the other Media Players!

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